HoofPro — a Masterton-based business that works all round the lower North Island trimming cows’ hooves. Yes, cows need their toe nails cut!
We designed and built a website for HoofPro with two key aims:
- to clearly explain what hoof trimming is, and why you (ok, your cows!) might need it
- to rank well in Google for specific regions of New Zealand
Hoof trimming is not a common occupation in New Zealand. Even if farmers think they need it, they can be uncertain what benefits it brings. We used lots of images and made two simple videos, as well as text, to make that clear.
Why the Google ranking? Every website needs to rank well in Google! But, since HoofPro works all over the lower North Island, they need people to be able to find them for their specific part of the country.